We’ve all used our phones to check the day’s weather and decide whether to carry an umbrella for a family picnic by the lake. Now imagine what great things you could accomplish in your organization if you could use weather forecasts and historical weather data to make intelligent business decisions.
Unfortunately, most weather apps are limited to providing you with real-time weather information and hourly, weekly, or monthly forecasts. They rarely tell you how the weather is going to influence your business operations, efficiency, and revenue.
So, how can you get access to reliable and accurate weather data to inform your decision-making process? Well, you can always go about building a custom weather app for your internal use. But this process is going to be expensive, time-consuming, and complicated. Also, you’ll have to hire a professional software developer for this purpose.
A quicker and more cost-effective alternative is to use a weather API. Instead of building a full-fledged weather app, a developer can simply integrate the most suitable weather API on your website/app. Whether you’re a business owner or a developer who builds websites and apps for various clients, it’s high time you consider using a weather API.
In this blog, we’ll delve deeper into the concept of a weather API and understand why it’s important. Let’s get started.
Weather APIs: A Closer Look
If you’ve ever tried your hands at website or app development, you’ve likely used more than one API in your life. Simply put, an API or application programming interface is an interface that facilitates seamless communication between different software applications. In other words, it lets you easily integrate the features of a software application on your website/app without writing lengthy codes.
An API is the reason you can use your Facebook account to login to your favorite online store. It’s also what helps you track the real-time status of your ride on Google Maps when using a ride-sharing platform. From website analytics and social media tools to payment gateways and communication tools – you’ll find a plethora of useful APIs on the internet.
A weather API works just like any other API. It provides you with access to relevant historical and real-time weather data as well as accurate forecasts from a reliable weather app. In other words, it lets you include the features of a popular weather app on your website/mobile app without delving into the intricacies of coding. Whether you need real-time hyper-local weather data or want to know how historical weather patterns have affected your industry, a weather API is the right solution.
From agriculture and construction to healthcare and aviation – weather APIs are used across a diverse array of industries. These APIs often play a key role in minimizing operational costs and ensuring the safety of your employees, clients, and other stakeholders. You can even use them to improve the functionality of your mobile app and provide an enhanced user experience.
Many weather intelligence platforms and apps such as ClimaCell, AccuWeather, The Weather Channel, etc. provide robust weather APIs. Typically, a weather API gives you access to weather-related information such as:
- Air quality index
- Visibility index
- Precipitation levels
- Wind speed
Depending on the software provider, some APIs even provide you with insights on seasonal allergies and flu outbreaks. This makes them suitable for a wide array of healthcare applications and services.
Why Use Weather APIs
So far, we’ve understood what a weather API is and how it opens up a plethora of new possibilities for modern businesses. It’s suitable for internal use to facilitate intelligent decision making within your company. Also, you can use a weather API to add new features and functionalities to an app you’re planning to launch.
If you’re still wondering whether your organization needs a weather API, here are a few key benefits:
When you have access to accurate historical weather data as well as reliable forecasts, you can better optimize your operations and reduce operational costs. For instance, if your industry sees a seasonal drop in demand, you can use weather forecasts to accordingly plan your manufacturing cycle.
Enhanced Employee Safety
Certain industries such as construction and aviation can use data from weather APIs to analyze whether their employees and other stakeholders are at risk on a particular data. If you know in advance that it’s going to snow on a particular day, you likely won’t send your workers to a construction site.
Most weather APIs provide you with insights on how future weather is going to impact your business operations. Also, you can use historical weather to further inform your decision-making process and make the most optimal choices for your organization’s growth and your employees’ wellbeing.
Needless to say, if you reduce operational costs and optimize various weather-sensitive business processes, it’s going to positively impact your revenue.
Does your company use any weather API? Share your experience in the comments section below.