Most Americans share the belief that the government and most companies track their offline and online activities. Six out of ten adults in the U.S. do not think there is a day they can skip without their data getting collected. Data-driven services and products are introduced to users with the promise of saving them money, time, and guarantee better well-being and health. Still, a majority of the adults do not consider themselves beneficiaries of the widespread gathering of data.
A report by the PEW Research Center indicated that 81% of the users believe that data collection is riskier than its potential benefits. At the same time, an increasingly high number of Americans are skeptical about how companies and the government use their data. But there is a relief, especially for Californian residents following the establishment of the California Consumer Privacy Act (CCPA) in January 2020. What does it mean for you as a consumer? Read on to learn everything there is to know about CCPA.
Everything You Need to Know About CCPA
What Is CCPA?
The California Consumer Privacy Act, commonly abbreviated as CCPA, is a data privacy law that was enacted in June 2018 and took effect on January 1, 2020. If you are a Californian resident, this law gives you unprecedented rights to question, delete, as well as restrict how your personal data is collected and shared by companies with other parties. Under this Act, you have the right to sue any company that compromises your privacy following a data breach.
Which Businesses Are Affected By The Act?
The CCPA is applicable to for-profit organizations and industries operating in California, and any other organization that collects data from the residents of California. Businesses that make at least 50% of their annual revenue from the sale of consumers’ personal information are the most affected. In addition, the CCPA regulations apply to any business or organization that shares or sells personal information of more than 50,000 Californian devices, households, or consumers’ data. The primary goal of this law is to regulate the sharing and sale of consumer data.
How Does the CCPA Regulate Consent to Data Collection?
Under the CCPA, you have the freedom to consent to the collection and sale of your personal data to third parties. The Act requires companies to include a “Do Not Sell My Personal Information” link on their websites. This notifies the consumers that they are free to decide whether or not they want their data collected and shared. An opt-in choice is presented for consumers who are 16 years and younger. In addition, the law discourages the discrimination of customers with reference to their personal data.
Where a company decides to collect your personal data, the Privacy Act requires full disclosure. The key issues to disclose include:
- The type of data the company will collect
- The medium to use in collecting the data
- The reasons for the collection and sale of the data
- The companies buying the data
Benefits Of CCPA To Consumers
By design, the law is meant to offer significant benefits to consumers. For many years, organizations have collected, shared, and sold consumer data without their knowledge or consent. Here are a few of the benefits that you can enjoy following the enactment of the CCPA.
1.Right to Know What Data Companies Collect
The CCPA gives you the power to know what type of data an organization collects from you. As a consumer, you have the right to request to freely access the collected data twice a year. Such freedom gives you the power to decide if you will allow the company to continue collecting such data. Additionally, such knowledge and authority give you peace of mind – at least you are aware of the extend of data collected from you.
2.Right to Opt-Out
In the past, most consumers did not know that their personal information was collected and shared with other parties. Or, even if you knew, there was nothing you could do about it. With the CCPA, you have the power to request a company to stop collecting or sharing your personal data. You can, as well, request the data be deleted from the company’s databases and anywhere else they may have used it, such as on online platforms.
3.Right to Sue
The CCPA allows companies to continue collecting and sharing consumer personal information on the condition that they guarantee the safety and security of the consumers. In case of breach of data, the Act empowers you to sue the concerned company. Such regulations force companies to instill stringent measures aimed at protecting your personal data from cybercriminals and hackers.
There you have it – a brief overview of what the California Consumer Privacy Act means to you as a consumer. If you had concerns over the lack of privacy as far as your personal data is concerned, now you have the power over how companies collect and share your information.